ROI-Driven paid search optimization
Designed to deliver unparalleled results, our meticulously crafted campaigns combine the power of advanced data analytics, strategic targeting, and compelling ad creatives to drive exceptional return on investment (ROI) for your business.
- Keyword and Competitor rRsearch
- SKAGS (Single Keyword Ad Groups)
- Negative Keyword Pruning
- Ad Copy Optimization
- Landing Page Creation & Optimization
- Search Engine Retargeting
- Data-Driven Insights
NOI Digital
Our paid search advertising campaigns will help grow your revenue.
Combining search engine advertising with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website.
Real Certified Google Ads Experts
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years of experience managing various SEM campaigns. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
When you partner with NOI Digital, you’ll gain access to our full range of Paid Advertising services. These services are designed to optimize every facet of your paid advertising, including:
Strategic Planning and Goal Setting
A successful PPC campaign begins with a well-defined strategy and clear goals. We’ll collaborate with you to understand your business objectives, target audience, and unique selling propositions. Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals ensures that the campaign’s performance can be effectively evaluated. A thorough analysis of the competitive landscape and keyword research will guide the selection of relevant keywords and ad placements.
Keyword Research and Ad Copy Creation
Effective keyword research is crucial for targeting the right audience and maximizing ad relevance. We will identify high-performing keywords that align with the client’s offerings and create compelling ad copy that encourages clicks and conversions. Ad copy will be well-crafted, relevant, and tailored to specific ad groups and audience segments. A/B testing of ad variations helps refine messaging and improve click-through rates (CTR).
Optimized Landing Pages and Conversion Tracking
A successful PPC campaign goes beyond clicks; it focuses on converting those clicks into valuable actions, such as purchases, sign-ups, or inquiries. We will ensure that landing pages are optimized for user experience, load quickly, and provide relevant content that matches the ad’s promise. Implementing conversion tracking and setting up goal tracking in analytics tools enables the measurement of key performance indicators (KPIs) and allows for data-driven optimization of the campaign.
Continuous Monitoring and Data Analysis
Ongoing monitoring and analysis are essential to optimize campaign performance. We will closely monitor key metrics such as CTR, conversion rate, cost per conversion, and return on ad spend (ROAS). Regular data analysis helps identify trends, opportunities, and areas for improvement. Adjustments to bidding strategies, keywords, ad placements, and budgets will be made based on data insights to ensure the campaign remains aligned with your goals.
Creating Success
What Makes Our Paid Search Management Services So Effective?
Match Search Intent At Every Touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC Management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
The proof is in the numbers
Why Paid Search Ads Can Bring In The Numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
80%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely further along in their buying process, making for better leads.
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
