ROI-Driven Audio & CTV Advertising
Our relationship with you relies on getting results, and paid audio & tv results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
How our audio and connected tv advertising campaigns can help scale your business
Audio & CTV Advertising are the perfect medium for fast scaling companies.
The secret to successful audio and Connected TV (CTV) advertising campaigns lies in a combination of strategic targeting, compelling storytelling, platform diversity, data-driven optimization, seamless integration, and continuous adaptation.
By embracing these principles and incorporating them into your audio and CTV advertising strategies, you can unlock the potential for impactful campaigns that engage, connect, and deliver meaningful results.
what you get
What is included in our audio and connected tv services?
When you partner with NOI Digital, you’ll gain access to our full range of paid advertising services enhanced with premium audience data. These services are designed to optimize every facet of your paid advertising, including:
Audience Insights and Segmentation
Gain a deep understanding of your client’s target audience, demographics, preferences, and media consumption habits. Segmentation allows you to tailor audio and CTV campaigns to resonate with specific user groups, enhancing engagement and impact.
What makes our audio and connected tv advertising services so effective?
The proof is in the numbers
Why Audio & CTV Advertising Is A Gold Mine
of your prospects actively listen to podcasts, and use music and tv streaming services regularly.
of all prospects will have to hear or see your ad in full before they can continue on what they were listening too or watching.
of prospects are more likely to buy after being exposed to your ads on audio and tv as an addition to traditional online advertising effort, making for better leads
FAQs about Audio & CTV Advertising
Looking to learn more about our Audio & TV Advertising for your business? Browse our FAQs:
Audio advertising involves promoting your brand, product, or service through audio content, such as radio spots, podcasts, or music streaming platforms. It enables you to connect with audiences through sound, delivering your message while they listen.
CTV advertising refers to displaying ads on internet-connected television screens through streaming services or apps. It allows you to reach viewers who consume content on smart TVs, providing a targeted and engaging way to advertise.
Audio advertising reaches users during moments when they’re engaged with auditory content, while CTV advertising targets a growing audience of cord-cutters and digital TV viewers. Both methods offer precise targeting and engaging formats, maximizing your reach and impact.
Key metrics for audio ads include ad completion rates, listen-through rates, and audience engagement. CTV ads are measured by completion rates, viewability, and interactions. Our analytics tools provide insights into user behavior and campaign performance.
While some elements may overlap, it’s crucial to tailor your creatives to each platform’s unique format and user experience. Audio ads focus on auditory engagement, while CTV ads require visually captivating content. Our agency can help you optimize creatives for each medium.