ROI-Driven Audio & CTV Advertising
Our relationship with you relies on getting results, and paid audio & tv results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Strategic Realtime Audience Targeting
- Engaging Creatives
- Platform Diversity
- Personalization
- Performance Analytics
- Continuous Optimization
NOI Digital
How our audio and connected tv advertising campaigns can help scale your business
Audio & CTV Advertising are the perfect medium for fast scaling companies.
The secret to successful audio and Connected TV (CTV) advertising campaigns lies in a combination of strategic targeting, compelling storytelling, platform diversity, data-driven optimization, seamless integration, and continuous adaptation.
By embracing these principles and incorporating them into your audio and CTV advertising strategies, you can unlock the potential for impactful campaigns that engage, connect, and deliver meaningful results.
what you get
What is included in our audio and connected tv services?
When you partner with NOI Digital, you’ll gain access to our full range of paid advertising services enhanced with premium audience data. These services are designed to optimize every facet of your paid advertising, including:
Audience Insights and Segmentation
Gain a deep understanding of your client’s target audience, demographics, preferences, and media consumption habits. Segmentation allows you to tailor audio and CTV campaigns to resonate with specific user groups, enhancing engagement and impact.
Engaging Content Creation
Craft captivating audio messages and visually compelling CTV ads that effectively communicate your client’s brand story and value proposition. High-quality content holds the viewer’s attention and drives brand recognition.
Platform Expertise and Placement
Leverage expertise across various audio platforms and CTV channels to strategically place ads where the client’s audience is most engaged. Whether it’s podcasts, streaming services, or CTV networks, precise ad placement maximizes exposure and relevance.
Data-Driven Optimization and Reporting
Implement robust tracking mechanisms to monitor campaign performance. Analyze metrics such as ad completion rates, viewability, conversions, and audience engagement. Use data insights to optimize strategies, ensuring ongoing campaign success.
Creating Success
What makes our audio and connected tv advertising services so effective?
Data-Driven Targeting Excellence
We prioritize comprehensive audience analysis to ensure laser-focused targeting. Our data-driven approach helps us identify your ideal audience segments, allowing us to deliver your message precisely to those most likely to engage and convert, maximizing the impact of your campaigns.
Compelling and Adaptable Creative Content
Our agency is dedicated to crafting compelling, emotionally resonant audio and CTV ad creatives that capture attention and convey your brand's story effectively. We understand the importance of creating adaptable content that seamlessly fits the unique formats of each platform, ensuring a consistent and engaging user experience.
Real-Time Optimization for Maximum ROI
We believe in continuous improvement. Our agency's commitment to real-time data analysis and optimization means we closely monitor campaign performance, making informed adjustments on the fly. This ensures your campaigns stay aligned with your goals, resulting in higher return on investment and campaign success.
The proof is in the numbers
Why Audio & CTV Advertising Is A Gold Mine
52%
of your prospects actively listen to podcasts, and use music and tv streaming services regularly.
100%
of all prospects will have to hear or see your ad in full before they can continue on what they were listening too or watching.
82%
of prospects are more likely to buy after being exposed to your ads on audio and tv as an addition to traditional online advertising effort, making for better leads
FAQ
FAQs about Audio & CTV Advertising
Looking to learn more about our Audio & TV Advertising for your business? Browse our FAQs:
Audio advertising involves promoting your brand, product, or service through audio content, such as radio spots, podcasts, or music streaming platforms. It enables you to connect with audiences through sound, delivering your message while they listen.
CTV advertising refers to displaying ads on internet-connected television screens through streaming services or apps. It allows you to reach viewers who consume content on smart TVs, providing a targeted and engaging way to advertise.
Audio advertising reaches users during moments when they’re engaged with auditory content, while CTV advertising targets a growing audience of cord-cutters and digital TV viewers. Both methods offer precise targeting and engaging formats, maximizing your reach and impact.
Key metrics for audio ads include ad completion rates, listen-through rates, and audience engagement. CTV ads are measured by completion rates, viewability, and interactions. Our analytics tools provide insights into user behavior and campaign performance.
While some elements may overlap, it’s crucial to tailor your creatives to each platform’s unique format and user experience. Audio ads focus on auditory engagement, while CTV ads require visually captivating content. Our agency can help you optimize creatives for each medium.
