LinkedIn, as a social media platform, offers a wide range of options to utilize for marketing. Posting diversified content is one of them. It can help your profile in gaining connections by attracting a variety of members. With time, content marketing has become a reliable way of targeting the audience on every podium. Blogs, posts, and articles have been serving as a medium for B2B marketing since a decade, at least.
As the market has started to become saturated, most of the content is either replicated or boring. Producing unique content to post on your timeline is quite challenging. One should have a clear idea that the content is all about the audience and what seems compatible with them.
Where to start??
Focusing on a few tips can power up your game of social selling by making your profile visible among the competitors.
1. Focusing on the headings
When a post appears on a viewer’s timeline, the first thing they read is the heading. If the structure of the heading is inappropriate, then your post will not receive enough numbers of views and shares. The first step is to search for the keywords that your targeted audience usually engage with, make a list, and then use the same word in your headings. This would be an indirect method similar to SEO that brings your posts up every time your prospect tabs on the search bar. Some frequently used phrases are career, success, and leaders. The keywords basically depend upon the target market.
2. The CTA wheel
In the world of digital marketing, CTA works like a guide for the customer to place an order. Though LinkedIn article does not provide an option for CTA, but you can create content that persuades the customer to take action. The tone should be undeniable. You make your call to action attractive by positioning it in bold colors and keeping it brief. An effective CTA always indicates the goal clearly. The goal of the post should be to grasp their interest and engage them in reading more about your brand that can connect them to the content present on your profile.
3. Visual content
It’s not only the words that can intrigue in following a profile, but visuals also create a similar impact. According to the statistics, content with visuals receives 10 times more views than the content without visuals. Thus, utilize colorful, warm and relevant pictures and videos to make it visible.
4. Length of the content
Take a survey or use a poll to find out the number of words or posts that your prospects read during a day. Accordingly, publish the posts on your business profile of the targeted word count. The post shouldn’t be too long that the customer becomes tired while viewing it, neither too short that the message delivered isn’t clear enough. Create a benchmark for the optimal length of every post to engage your customers that can persuade them for referrals.
5. Relevant and native content
Search for the content that suits best for your clients’ interests. Discuss ongoing situations of the market. Talk about the interests, food, and culture of the potential customers. Show them a similarity in the brand values and their life. In short, the content should make them feel that it’s about them.
If you are choosing a video, make sure that the videos are relevant to the potential leads. For example, if your targeted market is students, then post a video related to them. If you are trying to target another customer base, then post videos related to their culture and practices. Thinking about making your blog live on LinkedIn? We can help you out in making them interesting, according to the readers. Click on the following link https://calendly.com/noidigital/the-rbm-blueprint-ss and call us right away and speak to us.